According to 61 percent of marketers, lead generation is one of their top challenges. Does this sound familiar? Are you having a hard time sealing the deal and capturing leads?
If this is the case for you, we’re here to help. Read on to learn about six awesome lead capture tools you should be using in 2020 to help your business grow.
What Is Lead Capture?
There’s a lot of confusion out there about the difference between lead generation and lead capture. Some people assume that they’re one and the same, but that’s not actually true. Lead capture is a part — the final part, to be specific — of the lead generation process.
Lead generation is all about bringing traffic to your website and converting visitors into leads, with the ultimate goal of converting those leads into paying customers. You capture a lead when they take some kind of action, such as filling out an online form, calling you, or contact you via chat.
Top 8 Lead Capture Tools
Now that you know more about what lead capture is and its importance, let’s get down to business. The following are some of the best lead capture tools you ought to start using to run your company more smoothly and help it grow:
For many businesses, lead capture is most easily accomplished via an online form. To improve your lead capture system, though, you need to have the right kind of forms on your website.
Leadformly helps you to optimize your forms to increase your conversion rates and overall marketing performance. It uses conditional logic to segment leads and provides you with helpful analytics so you can evaluate your forms’ performance and make changes as needed.
Pricing for Leadformly starts at $30 per month after a 14-day free trial.
Another useful lead capture tool to consider is Optinmonster. Optinmonster helps you to create popups that give people a chance to sign up for your email list or connect with your business in some way.
One of the most popular ways to use these popups is as exit-intent popups, which show up when a user is about to leaves page. This can be less intrusive than other types of popups, but it still gives you an opportunity to capture a lead before they click away.
Pricing for Optinmonster starts at $19 per month.
For those who need help creating landing pages for lead generation and lead capture, Unbounce is a very helpful tool.
Unbounce is one of the most popular options for landing page design and offers a variety of features that you can use to create eye-catching pages and forms that are easy to fill out. It allows for A/B testing and provides you with helpful analytics, too.
Pricing for Unbounce starts at $79 per month.
Turnstile allows you to create forms that potential leads can fill out in response to a video shown on your website. You can set the form to show up at the beginning of the video, during the middle, or at the end. If you present someone with a form after they’ve already started engaging with your website, they’ll be more inclined to fill it out and become a lead (and potential customer).
Pricing for Turnstile starts at $99 per month. There is also a free version available.
5. Hello Bar
Hello Bar is a narrow horizontal bar that sits at the top of your webpages. It invites people to join your email list in a more discrete way than things like popups, slide-ins. It’s also always present, too, which increases the likelihood that people will actually input their information without feeling like they’re being forced to do so.
There is a free version of Hello Bar available. Paid options start at $29 per month.
6. Gravity Forms
Gravity Forms is another good choice if you need help with online form creation. It helps you create useful online forms, and you can also utilize it for survey creation, guest-post submission, and user-generated content (reviews, recipes, etc.).
Pricing for Gravity Forms starts at $59 per year.
Put These Lead Capture Tools to the Test Today
As you can see, there are lots of different tools you can use to capture leads and convert them into paying customers.
If you need help reaching out to your leads as soon as they fill out your online form or take another action after visiting your website, Callingly is the perfect tool for you. Callingly is a software that helps you to automate the lead call back process.
When you install Callingly, you can reach out to people immediately, before they have a chance to connect with any of your competitors. This increases your likelihood of converting leads and allows you to make more sales.
Callingly has over 1000 integrations through Zapier, too, so it’s easy to use it alongside all your other favorite tools.
Contact us to learn more about the software or to try it out today.